The TV ratings landscape has really changed over the last decade. Let's take a look at the 9pm Eastern hour from Tuesday, April 15th. On the Tiffany network, you have NCIS:LA bringing in a monster 14.69 million people and a 2.1 rating in adults 18-49. On ABC, you have Marvel's Agents of S.H.I.E.L.D. bringing in nearly ten million less eyeballs but still ending up with the same 2.1 rating. Still, both networks accomplished their goal for the evening. ABC drew a strong number in the demo it cares about, while CBS attracted a lot of their normal older viewers but still did a nice job hitting that 18-49 demo. Forget about all those numbers and demos though and let me give you a different age group to care about. Kids. Specifically kids that are obsessed with the things that they like, which in turn, is actually most kids. When you're young and you like something, you go all out, and I'd like to see ABC capitalize on that fact.
With Agents of S.H.I.E.L.D, ABC took the most popular movie franchise and turned it into a television show. Knowing you're not going to get Robert Downey Jr. to play the Iron Man on TV, they instead took secondary characters from The Avengers franchise and worked it into a show. Perhaps the ratings haven't been as boffo as the network may have optimistically hoped for, but I'm telling you, a 2.1 18-49 number is a number that any network will take on any night at any time (and if you somehow not only found this article and are still reading it, you know that is the case as well). What I'm suggesting for ABC is to take that strategy and apply it to their Disney library. I'm not taking airing Frozen at 7pm on Sunday as part of The Wonderful World of Disney, I'm saying take a secondary character from Frozen and build a spinoff around that. Or with any Pixar film. Get that revenue stream and bring it to your network.
Where would you program a show like this? Friday nights of course. I'm not the only one who's going to suggest that you bring back TGIF. This block of programming was loved by my generation as kids and there's no reason ABC can't try to duplicate that success. If anything, ABC should be the network airing the Girl Meets World, not the Disney channel. I bet just as many people aged 25-34 watch the follow up series to Boy Meets World as kids do.
Capitalize on nostalgia and capitalize on the addictive personalities of kids. TV success!