1) The summer months are slow for content. This filled a good five minutes every night.
2) ESPN visited about 20 different cities during their quest. Hello local media coverage!
3) By giving it to a small town, they will always have something to be proud of. The fine folks in Valdosta, Georgia are going to care a lot more about this than anyone in Boston, and even Green Bay for that matter.
Someone needs to challenge ESPN as The Worldwide Leader, though, or we're going to be getting crap like this for years to come.
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